5 Negotiating Tactics That Kill A Sale

5 Negotiating Tactics That Kill A Sale

Negotiation is a subtle art in real estate, but skilled negotiators can usually find some common ground that satisfies all parties. On the other hand, using the wrong negotiation tactics can sink a deal pretty quickly. Here are some negotiation tactics buyers (and real estate professionals) should avoid:

  1. Lowball offers: Going far below market value when you make an offer damages your credibility as a buyer and can be insulting to the seller. The seller has a range in mind that they’ll accept, and if you’re not even approaching the low end of that range, they won’t even consider the offer.
  2. Incremental negotiations: Don’t continue to go back to the seller with small increases in your offer ($1,000 or less). The constant back-and-forth can grow tiresome and lead the seller to consider other opportunities.
  3. “Take it or leave it”: Try not to draw a line in the sand with your initial offer. The seller can get defensive and consider other offers if you immediately show that you’re unwilling to budge. Even if it’s true, don’t make a show of it.
  4. Nitpicking after inspection: Obviously if inspection reveals a major issue, it should be factored into the final sale price. But insisting on a lower price for every minor repair can put negotiations in a stalemate.
  5. Asking for more, more, more: Some buyers will request that the sellers throw in add-ons like furniture or appliances that weren’t included in the listing. Try to avoid giving the seller a reason to build up resentment and think that you’re being greedy.


Kim Suwa

HEAD OF PROPERTY MANAGEMENT

Kim has served in many positions with our company and works diligently to answer any questions that you may have. Her proficient and vast set of skills is unique in that she is highly qualified in all areas of Leasing and Property Management. Kim gracefully manages all the accounting staff and functions, including coordinating rental tax, owner disbursements, move out accounting, trust account reconciliation, human resources and oversees all lease renewals for Amy Home Sales and Clear Property Management to ensure that our occupancy rate is maintained at the highest level.

Kim has an incomparable ability to solve problems and is meticulous about maintaining perfection. Should you ever have a question about anything, please let her know.

Anne Trear

BUYER'S AGENT

CalDRE: #02096043

626.428.0656
AnneTrearRE@gmail.com

Anne Trear brings a passion for real estate and commitment to her clients to Beverly & Co, teaming up with Amy Weber as a buyer’s agent. She focuses on creatively finding solutions for her clients, embracing the opportunity to meet and develop relationships with a wide range of people, all while helping them make one of the most important decisions of their lives; she feels fortunate to get to be a part of such a monumental moment. She thrives in the exciting, fast-paced environment of real estate, where everyday is engaging and different.

Anne’s experience as a bartender and trail guide at an equestrian center have given her the opportunity to work with people from all walks of life, each bringing their own passions, emotions, and personalities to the table. She leverages this insight in her real estate career, always seeking to fully understand her clients–their desires, dreams, and needs—so she can best serve them. Enthusiastic, and motivated, Anne values honesty and integrity; her work ethic and hustle speak to her dedication to making sure her clients are completely taken care of every step of the way.

When she’s not serving her clients, she spends her time volunteering at The Union Rescue Mission and exploring her community.

Amy Weber

DIRECTOR OF RESIDENTIAL SALES

CalDRE: #01946366

818.568.4243
AmyWeberRE@gmail.com

Amy Weber brings Beverly & Co. a wealth of real estate experience and a keen competitive drive. After finding success investing in properties herself, Amy gained extensive knowledge of the industry before becoming an agent. She is an accredited home stager, broker associate and E-Pro Real Estate Agent as well as a Certified Real Estate specialist (CRS), a Buyer’s Real Estate Specialist (BRS), a Senior Real Estate pro (SRES) and Certified Probate Real Estate Specialist (CPRES).

A former actress, talent agency owner and veteran of the WWE, Amy is no stranger to the rigors of competition. She is a tireless champion for her clients and understands the importance of standing out in a crowded field. To help attract potential buyers to her properties, Amy calls upon her highly skilled network of photographers and drone video operators, who work to put each home in its best light. Amy has received numerous acknowledgements from past clients praising her polished performance and talent for closing deals.

In her free time, Amy loves cooking, reading, volunteering with the ASPCA and spending time with her twins, Madison and Levi.

DESIGNATIONS AND CERTIFICATES:
  • Broker Associate
  • Certified Probate Real Estate Professional
  • Senior Real Estate Specialist (SRES)
  • Accredited Buyer’s Representative (ABR®)
  • Video Marketing
  • Client Negotiations